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#39 Scott Orn, The Top 3 Important Finance Mistakes Startups Make

This week's episode featuring Scott Orn from Kruze Consulting is brought to you by Oracle Netsuite, sign up for a personalized product tour at netsuite.com/scale.

Listen to this week’s episode below or access it on the Web.

 

Scott runs Operations at Kruze Consulting, a fast growing Startup CFO Consulting firm that works with over 250 startup clients. Kruze is based in San Francisco with clients across the United States. In addition to his Operations responsibilities, Scott runs the Venture Debt Consulting practice at Kruze. Before Kruze Consulting, Scott was a Partner at Lighthouse Capital, a private debt fund that lends to startups. In addition, Scott ran Community Products at Callisto Media. Scott still manages his portfolio on behalf of Lighthouse. Some of his high profile deals include Angie's List, Upwork, Impossible Foods, Serena & Lily, Freshbooks, and ZestCash.

In his spare time, Scott co-founded Ben's Friends, an Internet patient support community for people with rare diseases. Ben's Friends is a 501C3 non profit and has become one of the largest rare disease support communities on the Internet with 120,000 uniques last month (a 20% increase month over month). Both LinkedIn and Google have made sizable grants in the last two months to help Ben's Friends continue to grow. Prior to joining Lighthouse, Scott spent three years in Technology Mergers & Acquisitions at Hambrecht & Quist which was later acquired by JPMorgan Chase. Scott has an MBA from Kellogg, and an undergraduate business degree from CAL Berkeley. He also has a CFA and has passed the Series 7.

 

Connect with us and our guest

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Brianna Carter

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Brianna Carter

Head of Key Accounts, HackerRank

On this episode, we talk to Briana Carter, who is the EMEA Mid Market Director having worked her way up from an entry level (Sales Development Representative) role over the last 5 years. 

Briana explains the importance of knowing your worth and when to ask for a raise, the secrets that have allowed her to get promoted three times within the last five years, and her first hand experience selling in Europe as a born and raised, American. 

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Dan O’Connell

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Dan O’Connell

Chief Strategy Officer, Dialpad

We talk to Dan O'Connell, who got his start at Google at the age of 22 back in 2003 and after a 9 year journey, went to scale the sales team at Adroll.com. After a successful career in Ad Tech, Dan became the CEO and President of TalkIQ where within 18 months he helped lead the company through a successful acquisition. Dan is now the Chief Strategy Officer and Chief Revenue Officer at Dialpad.

Dan has done it all and has successfully built highly cohesive and scalable teams as both a sales leader and CEO, and we are fortunate he shares some of his playbook and actionable advice on this topic. Give it a listen, you won't be disappointed!

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Carin Van Vuuren

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Carin Van Vuuren

CMO, Greenhouse

Carin's a dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital, and Strategic Marketing. On today's episode, we discussed many things with a majority of them not being related to her expertise in marketing. We were lucky to have Carin share with us her up-bringing,  her view on how leaders can cultivate a sense of belonging and inclusion at work, what she has learned from beekeeping and boating, as well as the importance of servant leadership, communication and personal development.

Carin has extensive experience with B2B and B2C clients to create and redefine their Brand, corporate marketing and stakeholder engagement strategies. She has worked with companies like Capgemini, UPS, Johnson & Johnson (Janssen), Ritz Carlton, Chanel, Behr and Xoom (part of PayPal) on brand and digital transformation (mobile) strategies. 

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Maria Pergolino

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Maria Pergolino

CMO, ActiveCampaign

Maria Pergolino is Fearless.

Having led demand generation at the company that invented demand generation, a successful run at Apttus, Anaplan and now as CMO at ActiveCampaign, there’s no question that Maria knows a thing or two about B2B marketing. She has built some of the best marketing teams in Silicon Valley, and as time allows, pays it forward by sharing her best practices with the industry that she herself helped shape.

That’s how I first got introduced to Maria and thrilled to have her on this week's episode. 

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