Uncharted Podcast #119 ft Jill Rowley: Why Account Based Networking and GTM Ecosystems are The Future of B2B Selling and Importance of Prioritizing Building a Professional Network Early in Your Career
Listen to this week’s episode below via Spotify, Apple Podcast or on the web
Jill Rowley spent 20 years in B2B SaaS as one of the first 100 employees, employee #13 at Eloqua, and she was recently the Chief Marketing Evangelist at Marketo. She's seen her fair share of acquisitions, including Eloqua by Oracle for $871 million), and Marketo by Adobe for 4.75 Billion.
She is currently an investor at Stage 2 Capital, a Go To Market Advisor at Guild Education, Vidyard, Terminus, and People.ai. and most importantly is passionate about “knowing thy customer”.
In this episode, we cover:
Why Jill’s upbringing and why she says she is more “hick than hip”?
How Jill has consistently able to be ahead of the trends or transformations in the software industry,
Why she thinks traditional Sales and Marketing practices are slowly becoming obsolete and why she is super bullish (and excited) about partner ecosystems and companies needing to prioritize GTM ecosystems,
How Jill defines ecosystems and why it’s the smarter way of reaching your customer,
What piece of advice Jill would give her younger self?
And you can follow Jill Rowley at www.linkedin.com/in/jillrowley or @Jill_Rowley on Twitter
This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale
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