Uncharted Podcast #118 ft Ryan Narod: The Critical Skills Required of a Startup Marketer, and Secrets to Building a High Performing Marketing Engine
Listen to this week’s episode below via Spotify, Apple Podcast or on the web
Ryan Narod is the Head of Marketing at Mutiny, a Sequoia backed company that helps marketers convert their top of funnel demand into revenue, without engineers. Ryan was previously a Mutiny customer at Radar, where he led marketing. Prior to joining the startup world, Ryan led product marketing and growth for a number of Google businesses including Google Maps and Cloud.
In this episode, we cover:
The pro’s and con’s of being impatient,
The skills that are critical for marketing at startups vs. enterprises
How Ryan went from being a customer of Mutiny to leading marketing at Mutiny
Ryan’s framework and advice for startup’s building their tech stack from a marketing point of view,
Why does Ryan and the marketing team agree to own 100% of the demand/lead generation number for Mutiny and what makes him confident they’ll hit their demand goals,
How Marketing and Sales hold one another accountable at Mutiny.
What piece of advice would Ryan give his younger self?
This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale
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